A New Way to Shop
The Black Tux
2020
- Role
- Design Director
- Team
- 3 designers, 6 engineers, 1 PM
Problem
- Traditional e-commerce experiences are hard to use when building a formal wear outfit, and our showrooms outperform the website on AOV and customer satisfaction.
- User Goal: How might we help users customize and accessorize an outfit so that they feel confident in what they wear?
- Business Goal: Increase AOV
Outcome
- AOV: 11% increase
- Add to cart: 244% increase
- Completed order in single session: 200% increase
