Flagship iOS App
The Atlantic
2017
- Role
- Design Lead & PM
- Team
- Myself, 1 designer, Lickability
- Platform
- iOS
Context
The previous mobile app was neglected and built on a proprietary vendor platform. Users had a tough time logging in. Saved articles vanished. It lacked some key features. Not enough downloads. Too many poor reviews. And support requests piling up.
Working with Chris Sullivan, we redesigned our iOS app from top to bottom in two months. I wrote about it on our blog and you can also see the landing page and download the app.
Outcomes
- Revenue increased 95%
- Retention improved by 22%
- Rewritten in Swift
- Cutting edge accessibility features
- App store reviews improved from 2.1 to 4.7 with 1.5k ratings
- Featured by Apple as App of the Day
